Kia becomes naming rights and official car partner of Kia Forum

INGLEWOOD, Calif., April 4, 2022 /PRNewswire-AsiaNet/ — Southern California-based automaker Kia America and the Forum’s live music and entertainment venue announced that starting today, the Forum will be called For the Kia Forum.Kia has become the naming rights and official car partner for the only major U.S. venue dedicated to music and entertainment, marking the automaker’s first U.S. naming rights deal.
The Kia Forum annually hosts the biggest names in music and entertainment, awards ceremonies, boxing, mixed martial arts, wrestling and more.It has been a SoCal destination for 55 years, and as further evidence of its impact on the region and the industry, the site was awarded the Los Angeles Conservation Conservation Award in 2014 and was named a “Top Ten in the 2021 Poll Star Awards”. Arena of the Year”.
“Kia America is proud of our history in Southern California, dating back to 1992 when we established our U.S. headquarters here, so we all now celebrate being one of California’s most historic and emotionally connected live entertainment and sports venues. Part of one — if not the world,” said Russell Varger, Kia’s vice president of U.S. marketing.”We’re excited to be a part of the entertainment and excitement of Kia Forum’s live music and events.”
“We are proud to partner with Kia to bring our history together with an innovative future, while remaining committed to the SoCal community,” said Geni Lincoln, general manager and senior vice president, Kia Forum.”We look forward to merging the entertainment and automotive industries and expanding our shared commitment to diversity, sustainability and creativity.”
The rebranding of the Kia Forum is just the latest step in Kia’s transformation in the U.S., strategy.Kia’s ambitious $25 billion Plan S includes new sustainable mobility, delivery vehicles and personal transportation solutions.This includes the global rollout of 11 electric vehicles by 2026, and Kia has already celebrated a strong start to delivering the EV6 to customers nationwide by 2022.
The Kia-Kia Forum collaboration will include new outdoor and indoor signage, the installation of electric vehicle charging stations, and a Kia vehicle display starting with EV6.In addition, the upcoming “Kia Club” is an exclusive hospitality lounge for car enthusiasts and music lovers.
Photos and video from the Kia Forum, including the event that kicked off the partnership this morning, will be available here.
Headquartered in Irvine, California, Kia USA continues to top car quality surveys and is recognized as one of the 100 best brands in the world.Kia is the NBA’s “Official Automotive Partner,” offering a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of nearly 750 dealerships in the U.S., including several vehicles proudly assembled in the U.S. and SUV.
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Located in Inglewood, California, the Kia Forum is the only arena-sized venue in the country dedicated to music and entertainment, offering artists and fans an exceptional experience.This iconic venue attracts a wide variety of top-notch events, including the biggest names in music and entertainment, awards ceremonies, combat sports, and more.Fans of the Kia Forum will enjoy approximately 8,000 square feet of event-level hospitality, including merchandise and dining options.A tinted glass wall separates this concession area from the arena, ensuring fans don’t miss a moment of the show.A 40,000-square-foot outdoor patio wraps around the perimeter of the building, offering comfortable furnishings and dining options from some of SoCal’s most famous brands.Designed with entertainers and performers in mind, the Kia Forum Backstage includes star-rated dressing rooms that provide unmatched comfort.Kia Forum wins Arena of the Decade Award at the 2021 Pollstar Awards.For more information, visit | Facebook | Twitter
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Post time: Apr-05-2022

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